Meet Your New Private Hockey Coach
Upload a shot video from your iPhone. Get instant analysis—scorecards, coaching feedback, and a clear plan to improve power, accuracy, and consistency.
Product demo
See Puck Buddy in action
Interactive
Try it yourself.
Explore the real app experience—upload a shot, see your scorecard, and get coaching feedback. It's all interactive.
Click the hotspots
Move between screens to see the full flow.
Tap around
Try different areas to discover features.
Use the menu
Quickly switch to any screen you want to see.
Coaching meets AI
Built with a real coach.
Puck Buddy is built with the expertise of Coach Seth Michelson—Charleston, SC's go-to youth hockey coach. His rink-tested approach to fundamentals, confidence, and fun informs every recommendation inside the app.
“I wanted every kid to feel like they have a coach in the rink with them—even when they practice alone. Puck Buddy delivers that.”
Coach Seth • Founder & Puck Buddy AI Coach
Coaching that’s simple, actionable, and kid-friendly.
Scorecards + feedback that turn reps into improvement.
A consistent voice and plan—without scheduling 1:1 sessions.
Proof
Built for performance. Tested in the real world.
We’re early—but we’re not guessing. The product is grounded in real coaching and validated by real reps.
5,000+
Videos analyzed
Feedback generated from real player reps—not generic advice.
20 years
Coaching + AI experience
Rink-tested coaching meets modern AI systems and UX.
~60 sec
Turnaround
Fast enough to stay in the flow between reps.
Testimonial
“After an afternoon of Puck Buddy my son is already talking about adding 10 mph to his snapshot”
- A Proud Puck Buddy Parent
Why it works
Built to create real improvement.
Not generic tips—structured feedback designed to help players understand what to change and how.
Multi-Agent AI Pipeline
A purpose-built pipeline that turns video into scorecards and coaching feedback with clear next steps.
60-Second Turnaround
Quick feedback keeps players in the flow—review, adjust, and take the next rep with intent.
Multi-Shot Detection
Compare attempts over time and spot trends—consistency is a skill you can actually track.
Real-Time AI Coach Chat
Ask questions right after a rep and get guidance that’s tied to what your player just did.
Safety Guardrails
Family-first guardrails so parents can feel confident about how the experience behaves.
Built on Real Coaching Expertise
Grounded in real rink teaching—so feedback stays practical, not theoretical.
Built for real life
Everyone wins.
A player-first experience that also gives parents and coaches the clarity they’ve been missing.
For Parents
- ✓Track your child's progress with detailed analytics.
- ✓Understand what areas need improvement.
- ✓Support training without expensive coaching fees.
- ✓See measurable improvements over time.
For Players
- ✓Get instant feedback on every shot.
- ✓Chat with an AI Coach in real-time.
- ✓Learn proper technique through AI analysis.
- ✓Build confidence with data-driven improvements.
For Coaches
- ✓Analyze multiple players efficiently.
- ✓Access real-time AI coaching insights.
- ✓Create data-driven training programs.
- ✓Provide objective, consistent feedback.
Pricing
Simple pricing. Real coaching value.
Subscriptions are managed by Apple. Cancel anytime.
Unlimited Video Analysis
Get AI feedback on every shot you upload
Advanced Stats Tracking
Track your progress with detailed metrics over time
Real Time Coaching Chat
Chat with your AI coach in real-time for instant feedback and guidance
Audio Coaching
Listen to personalized coaching feedback
Payment will be charged to your Apple ID account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. Account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel your subscriptions by going to your Account Settings on the App Store after purchase.
Get started
Start training with your AI coach.
Download Puck Buddy and turn reps into measurable improvement—power, accuracy, and consistency.