Our story

About Buddy Tech

We're on a mission to make pro-level coaching accessible to every athlete.

Our mission

Pro-level coaching for everyone.

At Buddy Tech, we believe every athlete deserves the kind of coaching that unlocks their potential, regardless of zip code, budget, or experience. Our mission is to place pro-level feedback within reach by pairing trusted coaching knowledge with accessible AI.

We're building more than software. We're crafting training companions that understand the nuances of each sport, celebrate progress, and keep families informed at every step. Whether you're practicing shots in the driveway or preparing for elite competition, Buddy Tech stands alongside you with data-driven insights and encouragement.

The technology

Built for performance and privacy.

Puck Buddy combines computer vision and AI-assisted coaching to review uploaded hockey drill videos. Videos are processed on our servers to produce drill-specific technique scores, movement metrics and feedback you can use in practice. Results and processing time depend on the drill and the quality of the video.

You choose which practice clips to upload and can manage coach sharing from your profile. Our cloud services and processing providers help deliver analysis and coaching. See our privacy policy for how videos, saved results and account data are handled, or contact support with a question or deletion request.

Video-based analysis

Upload a supported drill and follow its filming instructions. Server-side processing turns the clip into technique metrics and coaching feedback.

Drill-specific feedback

Review feedback for shooting, skating and goalie movement. AI feedback can be imperfect and supports the work you do with your coach.

Data-Driven Growth

We build a long-term development profile for every player. By tracking metrics over time, we create a clear, personalized plan to improve power, accuracy, and consistency.

The team

Built by athletes and engineers.

We're a team of builders, coaches, and former pros united by one mission: give every athlete access to the coaching they deserve.

Jake DiBattista

Jake DiBattista

CEO & Lead Engineer

Jake leads the engineering behind Puck Buddy, connecting video analysis, scorecards, and AI coaching feedback. His focus is making those tools useful during everyday practice.

Andrew Rowe

Andrew Rowe

Chief Operating Officer

Andrew brings a player's perspective to Puck Buddy as a cofounder. He helps connect the product's training tools with the needs of hockey players.

Coach Seth Michelson

Coach Seth Michelson

Co-Founder & Head of Sales

Seth contributes hockey coaching guidance to Puck Buddy. His focus is clear, practical feedback that players can use during practice.

In their own words

Meet The Founders

Hear directly from Jake, Andrew, and Coach Seth about why they built Puck Buddy and what drives them every day.

Get in touch

Have questions? We'd love to hear from you.