Our story

About Buddy Tech

We're on a mission to make pro-level coaching accessible to every athlete.

Our mission

Pro-level coaching for everyone.

At Buddy Tech, we believe every athlete deserves the kind of coaching that unlocks their potential—regardless of zip code, budget, or experience. Our mission is to place pro-level feedback within reach by pairing trusted coaching knowledge with accessible AI.

We're building more than software. We're crafting training companions that understand the nuances of each sport, celebrate progress, and keep families informed at every step. Whether you're practicing shots in the driveway or preparing for elite competition, Buddy Tech stands alongside you with data-driven insights and encouragement.

The technology

Built for performance and privacy.

Puck Buddy uses a sophisticated dual-layer AI architecture. First, we use on-device MediaPipe pose estimation to track 33 anatomical landmarks in real-time. Second, those movements are analyzed by a suite of 10+ specialized Gemini coaching agents—trained on decades of elite hockey knowledge to provide instant, actionable feedback.

Our tech stack is built with safety as a core requirement. We strictly follow a "no-storage" video policy—your training clips are processed on your device and never saved to the cloud. Our agents are specifically constrained to hockey coaching, ensuring a focused and secure environment for personal development.

Privacy & Performance

Processing runs entirely on-device, meaning your videos are never stored or uploaded. This ensures instant, low-latency feedback that respects your data and privacy.

Specialized Agents

Our suite of 10+ Gemini agents is purpose-built for hockey development. These agents provide safe, expert guidance focused exclusively on skill growth and performance.

Data-Driven Growth

We build a long-term development profile for every player. By tracking metrics over time, we create a clear, personalized plan to improve power, accuracy, and consistency.

The team

Built by athletes and engineers.

We're a team of builders, coaches, and former pros united by one mission: give every athlete access to the coaching they deserve.

Jake DiBattista

Jake DiBattista

CEO & Lead Engineer

Staff AI Engineer and Google Cloud Next 2025 keynote speaker. After winning the Vertex AI Hackathon with MLB, Jake saw the opportunity to bring elite AI coaching to youth sports. With 6+ years building AI products at scale—including generative AI systems reaching 600K+ users—he's the technical force behind Puck Buddy.

Andrew Rowe

Andrew Rowe

Chief Operating Officer

Former pro hockey player with 15+ years across the AHL, ECHL, SHL, Swiss NL, and DEL. After a full-ride at Michigan State and starting his pro career with the Philadelphia Flyers, Andrew now channels that competitive drive into Puck Buddy—building the tool he wishes he had 25 years ago. His mission is to empower the next generation with accessible, elite-level coaching.

Coach Seth Michelson

Coach Seth Michelson

Co-Founder & Head of Sales

Charleston Stingrays coach with 20+ years of rink-tested expertise. Seth infused Puck Buddy with real coaching wisdom—his mission is to make every kid feel like they have a coach with them, even when practicing alone. He brings that same passion to building partnerships with rinks, clubs, and coaches across the country.

Get in touch

Have questions? We'd love to hear from you.